Four eyes is no longer an insult. Glasses are cool and everybody wears them, even if they don’t have to. If you have any doubt about this, visit Gentle Monster Eyewear, either in store or online. Both venues offer an experience to go along with your window-shopping.
Despite the renown of this brand, it is still surprisingly affordable. Grab an eye-catching pair for less than $300 easily. Once you step into one of their stores, you will be transported into a gallery of conceptual art. Not only are many of the frame’s creative projects — for instance their matchstick sunglasses —but the store and website display international art and installations.
This company was founded in Korea in 2011 and is the brainchild of Hankook Kim, who emphasizes constant “newness” as a secret to the brand’s success. There are now stores in South Korea, China, Singapore, Hong Kong, Los Angeles and New York. You can also order products online. When visiting the website, be sure to check out the projects page for conceptual artwork. The latest store just opened in Guangzhou, China, and encourages visitors to submerge themselves in a world of folk tradition.
When you see Gentle Monster’s famous red line, you will know you are in the right place.
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