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Sephora Launches Its Own Subscription Service

by Katie Skrzek

Apr 7, 2017

© Lucafabbian | Dreamstime

Beauty

Upscale makeup retailer Sephora is getting into the subscription service game with Play! By Sephora. The subscription box arrives monthly for $10.

 

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Each month, the subscriber receives a kit filled with Sephora-approved beauty goodies. When you sign up, you’ll fill out a profile, detailing your preferences. You will receive five deluxe skin care, makeup or hair care samples, plus a fragrance bonus. A collectible makeup bag relating to the month’s theme is also included in each box. In addition, subscribers receive a book with tips, how-to’s and beauty advice, a pass to redeem for a free one-on-one in-store tutorial and an invitation to a monthly subscriber event to learn how to use the products in your kit.

 

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Expect to see products from companies like Bobbi Brown, Benefit, Origins, NARS, Clinique and Urban Decay. Full-size products of past kits are available for purchase on the Shop Play page.

 

Play! By Sephora is currently only available for shipping within the continental United States. Shipping is free. The service is in high demand. Check online to see if there are any spots available. Gift subscriptions are not currently available.

 

Tag your social media posts with #SephoraPlay.

 

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