Hard Rock Las Vegas Rebranding as Virgin Hotel

Virgin Hotels purchased the Hard Rock Hotel & Casino in Las Vegas last month. Along with several partners, the brand plans to open Virgin Hotels Las Vegas in late 2019. The property will continue normal operations until the Virgin opening. Meanwhile, guestrooms, restaurants and common spaces undergo multimillion-dollar renovations.

“Las Vegas has long held a special place in my heart,” said Sir Richard Branson, founder, Virgin Group. “Virgin Atlantic and Virgin America have enjoyed flying to Las Vegas for years and I’ve always known that Virgin Hotels could thrive there as well. I’m really looking forward to painting the town Virgin red.”

The hotel design includes 1,504 guestrooms and suites; a 60,000-square-foot casino; multiple pools; dining and nightlife venues; and the Commons Club, a Virgin flagship space.

“Las Vegas is a dynamic city — the people, the excitement, the entertainment. To me, it’s always been the perfect city for our next Virgin Hotel,” said Raul Leal, CEO, Virgin Hotels. “We are dedicated to delivering the best in design, entertainment, heartfelt service and culinary excellence and we can’t wait to welcome visitors to what is sure to be an awe-inspiring Las Vegas experience.”