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Accor Brings on Sustainable Water Brand, Flow

by Kimberly Krol Inlander

May 9, 2022

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Flow Beverage Corp. recently announced its agreement with Accor to make Flow Alkaline Spring Water the official water partner in Accor’s North and Central America properties; this partnership will replace all single-use plastic water bottles across those Accor properties.


“The agreement with Accor is a significant milestone as it represents Flow’s entry into the food service customer segment in a large scale, which we have outlined as a key growth driver in our strategic framework,” said Maurizio Patarnello, CEO, Flow.  “Food service operators are increasingly prioritizing sustainability credentials in the vendor selection process, and we expect that this trend will continue to represent a significant growth accelerator for Flow. We are delighted to be partnering with a premium operator like Accor and we will work with expedience to help transition Accor’s guest experience away from single-use plastics.”


Accor is the second-largest luxury hotel operator In North America, and Flow products launched at more than 70 of its properties, including at brands like Fairmont and Sofitel in locations including Canada, the United States, Puerto Rico, Bermuda and Barbados.


“The introduction of Flow water into Accor properties across North and Central America marks a significant step forward in the elimination of single-use plastics from our hotels,” said Denis Klurfeld, vice president, Procurement, Accor North and Central America. “The alignment with Flow is an exciting opportunity to bring Accor together with a company that shares our deep commitments to operating responsibly and with a positive impact on the world around us.”


Flow’s products support Accor’s sustainable initiatives, which includes removing single-use plastics from hotels. Flow is B Corporation certified, operating as carbon neutral.


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