Tourism Ireland

Adidas Capitalizes on Trail Running Market

by Akhil Kalepu

May 30, 2017

© Warrengoldswain | Dreamstime

Products / Travel

Trail running, when runners get off the sidewalk and hit terrain ranging from dirt paths to rocky hills, is the latest trend to hit the world of running. Even outdoorsmen are ditching bulky hiking boots for a pair of runners, far lighter, cheaper and more breathable than your typical boot.


While most of the market is dominated by established hiking brands, sports brands like Nike and Adidas gained a lot of traction over the past few years, with the latter reporting a 62 percent increase in pre-orders for its Spring 2017 line of trail runners. The company entered the outdoor market in 2011, growing by double digits every year since.


Adidas’ latest model is the Terrex Swift R GTX, built with a low top construction, ripstop mesh upper and a Gore-Tex liner, as well as a more fashionable design that works well off the trail. Many hiking shoes are brown or beige, and look like they belong in the outdoors. Adidas’ Terrex line, on the other hand, more strongly resembles a basketball shoe.


Available in a variety of colors, the Terrex Swift R GTX is available on Amazon.



Insta Feed
Tips / Other
Apr 25, 2019

What to Look for When Running a Race

Choosing a race to run can be daunting. There are so many, and they all offer different perks, experiences and drawbacks.

Work and Play in Italy

Once business concludes, a world of wonder awaits in many of Italy’s incredible cities.

Tips / Destination
Apr 25, 2019

Guide to Spring Festivals in Philadelphia

Spring in Philadelphia is a beautiful time. The flowers are blooming, there are people out enjoying nature and Philadelphia’s festival season begins. There are festivals year-round; however, the spring festivals draw much bigger crowds and get Philadelphians ready for a fun and enjoyable summer. Each festival is unique and it’s worth attending as many as possible to fully enjoy the city.

Spend a Night on a Glacier with This New Travel Experience

Book the Night on a Glacier experience, available May–September, from Off the Map Travel, to not only spend a one-of-a-kind night in a one-of-a-kind destination, but also enjoy your chance at seeing Norway’s magnificent polar bears.

Rental Cars Offer Flexibility for Business, Leisure or Both

Bleisure — it’s a term we’re all familiar with these days. After all, millennials drive the rising trend, combining business and leisure trips regularly. Take a few days to decompress in a new destination after a hectic schedule of meetings and business.

Apr 24, 2019

Honeymoon in Las Vegas

The City of Sin is often seen as the perfect destination for pre-wedding celebration, but it offers plenty of thrills for newlyweds, too. Alongside the bright lights and buzz of the casinos, the city offers world-class entertainment and numerous outdoor adventures.