Airbnb, 23AndMe Help Customers Plan Trips to Homeland

by Allie Moore

Jul 1, 2019

Israel © Vvvita |

Trends / History

Travelers curious about their familial roots and want to take exploring those roots one step further can take advantage of a new service from Airbnb and 23AndMe.


Customers who submit DNA to 23AndMe to learn a bit more about their ancestry will not only receive a report of their genetic history, but they will also be presented with a list of accommodation options hosted on the Airbnb platform and located in their family’s country of origin. Airbnb also will recommend some of its curated Experiences, like tours, cooking classes and other activities that can help visitors explore their family’s culture.


In the past five years, Airbnb reported an increase in “heritage” travel searches on their site, sparking the move to incorporate a DNA-testing service into its platform.


Those who already submitted their DNA and received a genetic profile from 23AndMe can still take part in the search by visiting their online portal to view Airbnb’s suggestions for heritage-focused trips to the homeland.


DNA results from 23AndMe typically take three to five weeks to be sent to the customer, and the test, which involves providing a spit sample into a small tube, costs $100.



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