In the modern day of digital programming via networks like Netflix, Hulu, Amazon and other media streaming services, major players in the travel industry are recognizing the value in expanding into this multimedia space. One such example can be seen with Airbnb, the home-sharing giant that has offered travelers an array of local homes and accommodations, from simple houses and apartments to unique styles of lodging like treehouses and tents.
In an effort to spark the interests of its clients and potential clients, Airbnb is seeking to bring unique digital programming to its platform that showcases unique destinations and accommodations around the world.
Airbnb’s first foray into this space will be a television show that will air on Apple’s soon-to-launch streaming service. With a working title of Home, the program will interview owners of interesting homes around the world.
Airbnb also produced a full-length documentary film called Gay Chorus Deep South, which premiered at this year’s Tribeca Film Festival. The documentary follows the San Francisco Gay Men’s Chorus as they tour the highly conservative southeastern United States.
Other travel brands that entered digital programming are Booking.com, which hosts a web series called The Vacation Rental Show with Matt Landau, and HomeAway, working on a series called Vacation Rental Potential.
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