ATL

Bermuda Looks to Attract More African-American Tourists

by Susan Finch

Sep 6, 2019

Hamilton, Bermuda © Christina Ferrin | Dreamstime

Destinations / Caribbean

Bermuda’s proximity to East Coast airports and iconic pink sands make it a natural choice for an island getaway from the States. Bermuda tourism draws an estimated 650,000 people annually, with nearly 85 percent of those are tourists coming from the United States. But Bermuda sees more room for tourism expansion in a few key demographics, including African-American travelers.

The new Bermuda National Tourism Plan set an ambitious goal to double the number of African American tourists by 2025 from 4 percent to 8 percetn. In part, Bermuda plans to expand cultural tourism by focusing on heritage stories within the African Diaspora. The island hopes to bring more relevance to the history and culture of the island to appeal to African-American travelers, as well as to the general tourist demographic.

Bermuda is also making a push to increase tourism efforts in other areas as well, particularly during their traditional summer months. The island shares a similar climate to that of South Carolina, making it harder to appeal to tourists during the island’s chilly and rainy winters. Bermuda’s new tourism plan, dubbed AGILITY, will cover seven pillars, including awareness and relevance, greener, infrastructure, local involvement, innovation, teams and groups for year-round tourism appeal.

In addition to trying to double the amount of African American visitors per year, Bermuda plans to increase the number of travelers that recommend the island to friends and family. They’re also recruiting local residents to help support the development of tourism, with hopes to raise that number to 70 percent of the island.

For a comprehensive look at the island’s new plan and travel promotions, visit Go To Bermuda for more information.

#TrazeeTravel

Insta Feed
Trends / Health & Wellness
Sep 21, 2019

CBD Spa Treatments

CBD oil is everywhere from lotions and lip balms to sleep-enhancing aids. This non-psychoactive component of cannabis claims a variety of benefits from soothing muscles to clearing up skin issues. Studies point to reduced inflammation and anxiety after using CBD products.

Enjoy the Open Road on Your Terms

For most of us, time in the car is “me time.” You can listen to that podcast you’re captivated by, blast that pop song and sing along at the top of your lungs or listen to the next chapter in that biography e-book you’re almost finished. A road trip only amplifies those opportunities. So, next time you’re traveling by road, take the wheel and take control. Opt for a rental car on your next vacation, rather than a rideshare, taxi or public transportation, and enjoy the open road on your own terms.

Tips / Travel
Sep 21, 2019

Tips for Using Your Phone In-Flight

All modern-day phones are equipped with flight mode, which flight attendants politely remind us to switch to before a plane takes off. But some airlines allow the use of certain smartphone functions even when the plane is in the air. Here’s how to know when and how you can use your phone during a flight.

Tips / Travel
Sep 21, 2019

Protein Snacks That Travel Well

Protein is an essential nutrient to keep the body running on your travels. Packing it in can be a problem. Most of us get our protein from meat, which doesn’t exactly travel well. Here are a few ways to get your daily dose of muscle enhancement while on the go.

Work and Play in Italy

ONCE THE FINAL MEETING WRAPS and the last contract is signed and sealed with a handshake, what’s next? Do you catch a flight back home or do you take advantage of the destination? If your next business trip is to Italy, we suggest adding a few more days to explore the country’s most amazing hot spots. Make time for more than a mouthwater- ing Italian meal in these three cities.

Tips / Travel
Sep 21, 2019

What to Pack for a Disney Vacation

Packing for a trip to one of the Disney parks may seem like packing for any other trip, but when visiting the land of Mickey and Minnie Mouse, there are a few things to consider to ensure you get the most out of your days at the Happiest Place in the World.