Travelers have used Booking.com for years to find hotel rooms, private apartments and alternative accommodations, as well as to book tickets to special events or rent a car for their trip. But only recently has Booking.com announced it is slowly rolling out the capability for customers to book their flights directly through the website rather than being redirected to another flight-booking site.
Through a partnership with eTraveli, some (but not all) travelers in eight European countries can now book flights through Booking.com. Residents of these countries (Austria, Belgium, Germany, Italy, Ireland, the Netherlands, Spain and the United Kingdom) can log into Booking.com accounts, search for flights and book directly through the website with eTraveli’s help.
Previously, and for users outside of these eight countries, customers were/are redirected to Gotogate, a brand under the eTraveli umbrella, to finalize bookings, or are redirected to Kayak (a sister company of Booking.com) to browse search options.
Depending on the success of the service in these eight countries, Booking.com may seek to expand the capabilities to other countries, moving the site one step toward its future of becoming a full-service online booking agency.
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