Hilton Predicts Travel Trends for 2025

Already planning 2025 travel? Hilton recently unveiled its 2025 Trends Report, highlighting where and how globetrotters plan to travel in the year ahead. While, the brand said, 2024 was all about self-care and wellness travel, 2025 looks like it will be all about maximizing every moment, with can’t-miss experiences at the forefront of travelers’ minds. Still, wellness travel doesn’t seem to be going anywhere.

According to the report, more than 20 percent of travelers look for outdoor adventures in 2025, while a similar number plan to book spa or wellness treatments to specifically enhance their sleep. Many travelers enjoy digital detoxes while traveling, choosing to stay off social media while on the go. Who travelers travel with is evolving, with more solo travelers going on trips such as “MeMoons,” and travelers choosing to travel with pets and even colleagues. Amateur and youth sports travel is growing, as are travelers continuing to look for sober-friendly experiences.

“Our 2025 Trends Report uncovers what has been simmering for years — the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure — they want to maximize every moment of their time away,” said Chris Nassetta, president and CEO, Hilton. “This new data reveals a fascinating dichotomy and growing focus on experiences that will keep us on our toes, constantly evolving to meet the needs of tomorrow’s traveler.”