Living and working as a digital nomad is no longer a dream among new workers in the workforce; it has become a reality. These days, all a full-time employee needs to work is a computer and a decent WiFi connection. Hotels began to take notice of this growing trend by adjusting future property designs to cater to this new generation of workers.
One such brand to capitalize on this trend is Hoxton. Touted as an open-house hotel, Hoxton has properties in London, Amsterdam, Paris, Portland and New York, with a Chicago property coming soon. Walk into a Hoxton and you won’t feel the stale drab of a standard hotel lobby; instead, the lobbies are full of young professionals typing away on keyboards and mingling with likeminded guests. Hoxton plans to build on this already buzzing activity by opening spaces in future accommodations designated just for coworking, allowing travelers to get business done while on the road and without having to leave the property or cram into a drab business center.
Another brand to take this trend and run with it is Eaton. The hotel chain opened its own coworking membership club at its Washington, D.C. and Hong Kong locations where guests can reserve private, shared or communal workspaces to foster great ideas and collaboration, all with a mission for social good.
Other companies making similar moves in the industry include Marriott’s Moxy and CitizenM, both of which invite locals as well as visitors to mingle in shared spaces and pull up a chair for productive conversation.
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