Imperfect Produce

by Anne Flannery

Oct 10, 2018

© Andrea Merrill | Dreamstime

Reviews / Other

Eat more fruits and veggies, a refrain you will hear from every doctor, nutritionist and diet guide. This seems simple enough, but. for many, it is not as easy as it sounds. Produce is definitely less expensive than meat and fish, but investing in it can still be a drag, or you tend to gravitate toward the same stalwarts like apples, bananas and spinach without giving much thought to your options. Even for those who love eating healthy, you might want something more affordable than your local grocery store. All of these thoughts are behind the company Imperfect Produce, with the addition of trying to lessen food waste by selling produce that is perfectly good, but might not look perfect.

 

It turns out stores often reject the funniest-looking fruits. If they are doubled or lumpy or otherwise strange looking, they might get thrown out for no other reason. So how does it work? The company sources imperfect produce directly from farms and ships it to your door. What do you have to do? All you do is subscribe to the plan, pay a monthly fee and customize your box each week. Keep in mind not every kind of produce will be available every week. Because the produce is sourced directly from farms, your choices will be seasonal.

 

Pricing varies by the weight of your box and whether or not you choose organic or conventional. A 13-pound box of organic fruits and vegetables will cost you roughly $25 a week. For one–two people, this is a fairly large amount. You may want to give this a try, especially if there are highly limited options for fresh produce in your area.

 

Delivery areas are expanding, but are currently clustered on the West Coast, Great Lakes and Texas.

 

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