New Fort Lauderdale Campaign Celebrates City’s Inclusive Tourism

Visit Lauderdale recently launched a new campaign to promote tourism to the Greater Fort Lauderdale area, and the focus is inclusion for all — a particularly poignant message given Florida’s recent spot in the headlines due to some political decisions.

As part of the campaign, dubbed Everyone Under the Sun, the tourism organization puts inclusivity front and center in its marketing materials, with a focus on including individuals with disabilities, those from the LGBTQ+ community and individuals representing a broad array of races, ethnicities and ages. Visit Lauderdale revealed the Everyone Under the Sun campaign has been in the works for about three years.

“This campaign goes to the heart of what makes our community great — the people and our diverse offerings. We now have a strong campaign that truly reflects who we are and shows how special Greater Fort Lauderdale is in every bold, beautiful and surprising way,” said Stacy Ritter, president and CEO, Visit Lauderdale. “We are graciously welcoming everyone, and I mean everyone, to come join us and experience our tropical paradise rich with culture, flavor and unique experiences. Our diversity is our strength, and we are proudly telling this story to the world.”