New Study Pits Airbnb Against Hotels

by Holly Riddle

Jul 9, 2019

© Aloft Hotels

Trends / Top Trends

A new survey from Clever Real Estate attempts to understand Airbnb’s impact on the hotel industry. The brand surveyed 1,000 Americans who used both Airbnb and hotels in the past 12 months to learn their preferences.


Currently, more than 2 million people stay in an Airbnb every night, and Airbnb is quickly becoming a preferred method of accommodations among travelers — particularly for those who try it once. A Goldman Sachs study said, “If people have stayed in peer-to-peer lodging in the last five years, the likelihood that they prefer traditional hotels is halved (79 percent vs. 40 percent).”


Why is this? Clever Real Estate points toward a Ted Rogers School of Hospitality and Tourism Managements study that notes that many of these individuals like Airbnb’s affordability, household amenities and local feel.


Clever Real Estate found Airbnb is particularly popular with leisure travelers, as 60 percent of leisure travelers who used both Airbnb and hotels in the past year prefer Airbnb. On the other hand, business travelers prefer hotels (nearly 70 percent) and are more likely to have a negative experience with Airbnb. One of guests’ chief concerns while staying at an Airbnb? Nearly 60 percent are worried about a hidden camera in their Airbnb, while 7 percent say they’ve actually found a hidden camera.


The study also learned 54 percent of homeowners said they’d consider renting out their homes with Airbnb or a similar vacation rental app, and 82 percent believe Airbnb is a good way to make money from their property.


Meanwhile, Marriott just launched its own version of home sharing earlier in the year. Marriott’s Homes & Villas is a luxury rental service that provides the uniqueness and perks of staying in a private home with the convenience and amenities of an international brand (including the ability to earn rewards points).


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