Sustainable tourism has grown in popularity, but it certainly hasn’t remained the same since this trend first began influencing the travel industry several years ago. A new report shows sustainable tourism continuing to evolve, as travelers take new approaches to trips following the COVID-19 pandemic.
First and foremost, the new report found more than 80 percent of travelers look to travel even more responsibly following the pandemic. As a prior Virtuoso study found, this responsible approach, for luxury travelers at least, often means specifically choosing travel providers with clear sustainability policies, visiting destinations in the off seasons to reduce impact and choosing lesser-known destinations versus destinations suffering from over-tourism. Recent demand for travel providers with sustainability policies is so strong the most recent survey respondents said they’d pay more money for a trip if it meant they could be assured travel providers were transparent about how they used their money, as well as their commitment to sustainability.
Travelers also take responsibility and practice sustainability while traveling in smaller ways, such as by reducing food and plastic waste by carrying reusable water bottles throughout their trips. They’re also consciously choosing activities they associate with sustainability, such as wildlife conservation activities, cultural tours, river cruises and safaris.
“The pandemic has led to an interesting phenomenon, taking sustainable travel from afterthought to forethought for travelers who are now searching for more meaning in their lives, their actions and ultimately with their spend,” said Jessica Hall Upchurch, vice chair and sustainability strategist, Virtuoso. “Travelers want to know that they, and their money, are making a difference. The pandemic disrupted the industry unlike anything before, but it also shifted priorities, resulting in a renewed commitment from travelers to safeguard the planet and each other. This conscious comeback will continue to transform the way we travel, and it reaffirms our belief that travel can be a force for good.”
Graceland has a lot to celebrate this holiday season. Not only is the Memphis destination a favorite for the holidays with its bevy of Christmas-focused events, but the holidays also align with Elvis’ birthday, Jan. 8. As such, there’s a lot for visitors to look forward to.
Awareness about fair and sustainable travel continues to grow around the globe, with travelers everywhere considering a destination’s eco-friendly options before visiting. As public consciousness for this important aspect of tourism strengthens, tourists also look beyond just ecotourism and delve deeper into types of travel that allow them to respect the local culture, interact with locals and distribute benefits fairly.
Wind Creek Hospitality recently announced a multiyear partnership with the NBA’s Chicago Bulls as its official casino. Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians and the only federally recognized Indian tribe in the state of Alabama. Wind Creek manages the tribe’s gaming facilities, with one coming soon to Chicago Southland. Wind Creek Hospitality will now serve as the basketball team’s official casino.
From Julia Child and Top Chef to Anthony Bourdain and The Bear, the culinary world is an integral part of pop culture. Celebrity-owned bars and restaurants give diners an opportunity to connect with their favorite famous people. Whether you’re hoping to catch a glimpse of that star or simply want to enjoy an incredible meal, these restaurants offer unique experiences you won’t soon forget.
oneworld is strengthening its position as a leader in sustainability with several commitments and partnerships with other eco-leaders in the industry. In September 2020, oneworld became the first global airline alliance to announce a commitment to net zero emissions by 2050. That was only the start of the alliance’s mission to advance sustainability through taking a leadership role in decarbonizing aviation.