Personalization Trends in Travel

by Anne Flannery

Dec 12, 2018

© Duchess Clothier

Trends / Top Trends

The travel industry is moving more and more toward catering to the individual. This trend of personalizing experiences is prevalent through the myriad of tools available to us now via apps, websites and services. Any trip we take can be intricately planned to cater to our every whim and to introduce us to things we didn’t even know we liked. Starting in 2017, the news feeds were abuzz with travel trends and how the next best thing is personalization and unique travel experiences.

This is a natural progression from experiences like Airbnb and Atlas Obscura that try to get you to live like a local or experience places in smaller groups with a local set of experts. This is all to be applauded and embraced in many ways. There is one thing to think about, however, when it comes to good service, unique experiences and things catered to you and that is how your information is being used and shared.

According to one poll, millennials do not mind if their information is used if that information will improve their experiences. The Skift Tech Forum explored how businesses step up their ability to cater to your need for personalized experiences and it is important to understand how this is being done across markets. With all of this focus on personalization, the large majority of travelers claim companies fall short of their expectations. So expect to see more attempts to cater to these needs in 2019.

Of course, the best way to personalize anything is to know what you want and plan accordingly.


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