The travel industry is moving more and more toward catering to the individual. This trend of personalizing experiences is prevalent through the myriad of tools available to us now via apps, websites and services. Any trip we take can be intricately planned to cater to our every whim and to introduce us to things we didn’t even know we liked. Starting in 2017, the news feeds were abuzz with travel trends and how the next best thing is personalization and unique travel experiences.
This is a natural progression from experiences like Airbnb and Atlas Obscura that try to get you to live like a local or experience places in smaller groups with a local set of experts. This is all to be applauded and embraced in many ways. There is one thing to think about, however, when it comes to good service, unique experiences and things catered to you and that is how your information is being used and shared.
According to one poll, millennials do not mind if their information is used if that information will improve their experiences. The Skift Tech Forum explored how businesses step up their ability to cater to your need for personalized experiences and it is important to understand how this is being done across markets. With all of this focus on personalization, the large majority of travelers claim companies fall short of their expectations. So expect to see more attempts to cater to these needs in 2019.
Of course, the best way to personalize anything is to know what you want and plan accordingly.
When travelers imagine Australia, most do not picture a lush rainforest with a serene waterfall cutting through the trees. However, that is, in fact, reality. Australia is not just desert or Outback. Although famous for its arid weather and desert oasis, Australia is a diverse country and home to some of the most beautiful rainforests in the world. Similar to other rainforests, Australia's are home to dangerous animals and fauna not friendly toward people, but, on the other hand, many have reported taking peaceful nature walks and feeling more connected to the Eerth from exploring the vast rainforest.
For most of us, time in the car is “me time.” You can listen to that podcast you’re captivated by, blast that pop song and sing along at the top of your lungs or listen to the next chapter in that biography e-book you’re almost finished. A road trip only amplifies those opportunities. So, next time you’re traveling by road, take the wheel and take control. Opt for a rental car on your next vacation, rather than a rideshare, taxi or public transportation, and enjoy the open road on your own terms.
Reads is the perfect subscription service for book worms or anyone aspiring to read more. The company partners with people in fields including science and the arts to share titles from their personal libraries with subscribers. The service aims to feel like you’re receiving books from a well-read friend.
Beyond being a major hub in the global transportation network, Hartsfield-Jackson is also proud to be a major hub for exciting, high-quality retail options through our award-winning concessions program, ATL Skypointe.