Priceline Introduces Priceline Experiences

Priceline recently introduced Priceline Experiences, expanding its booking functionality into ticketed activities and excursions, from museum visits and theme park tickets to guided excursions. Consumers can now book more than 80,000 activities in 100 countries.

“Our goal has always been to help people experience the moments that matter. We know that for Priceline customers, those moments typically include activities while on vacation—and that these experiences are often the most memorable parts of their trips,” said Brett Keller, CEO, Priceline. “With Priceline Experiences, we not only want to help travelers reach their destinations, but also to enjoy their time there to the fullest…so we built a product to help them do just that.”

With Priceline Experiences, bookable, one-of-a-kind experiences meet a wide variety of interests and types, including ziplining at Niagara Falls, a Grand Canyon daytrip, skip-the-line access to the Eiffel Tower, a glass-blowing demonstration in Murano, and a glass-bottom boat cruise in Key West.

“Travelers now, more than ever, seek unique experiences where they can fully immerse themselves in the local culture,” Keller continued. “Coming out of the pandemic, we’re seeing that many local activity providers still have limited staff and ability to accommodate last minute bookings. Priceline Experiences enables customers to plan ahead and reserve popular activities, so they don’t miss out on the experiences that are most important to them.”

Every week through October, Priceline hosts an Instagram sweepstakes to give away $500 worth of Experiences.