Scandinavian Airlines will unveil its Flavors by SAS food and beverage concept. Launching Oct. 1, the new service will offer passengers a more varied, globally inspired culinary offering, coming first to the new European business class and later to lounges and intercontinental flights.
© Scandinavian Airlines
“While SAS has always been about bringing Scandinavia to the world, this new concept, Flavors by SAS, brings the world to Scandinavia, incorporating bold and diverse flavors inspired by Europe, the U.S., Asia, the Middle East, and the Mediterranean,” said Aron Backström, vice president Product & Loyalty, SAS.
Flavors of SAS builds on the New Nordic concept launched in 2017, with Flavors by SAS bringing a broader, more global perspective. SAS’ in-flight dining is evolving, just as customer preferences evolve. SAS will also introduce a more flexible dining approach to adjust meals based on flight time, service needs and available space to create a smoother dining experience.
© Scandinavian Airlines
Flavors by SAS includes new menus, a tiered meal service, rolling menu rotations, the flexible dining approach, the introduction of porcelain tableware and an elevated presentation in business class. It also helps reduce food waste, prioritize local sourcing and minimizing plastic packaging.
“SAS’ innovative dining approach and rotating menu system sets a new standard in inflight dining, providing a flexible, customer-centric alternative to traditional static menus. This dynamic model positions SAS at the forefront in innovation and adaptability within airline food and beverage service,” continued Backström.
Read This Next
#TrazeeTravel
Insta FeedDestinations / Oceania
Dec 11, 2025It’s Now Easier to Visit American Samoa
When making your bucket list of national parks you’d like to visit, you might be tempted to overlook National Park of American Samoa due to its remote nature alone. American Samoa sits in the South Pacific, near destinations like Fiji and the Cook Islands. In fact, it’s faster to get there from Australia than it is from the West Coast of the United States.
Sponsored Content
Experiencing Gorilla Forest Lodge
Perched high within the UNESCO World Heritage site of Bwindi Impenetrable National Park, home to more than half of the world's remaining 1,000 mountain gorillas, Gorilla Forest Lodge occupies a position unlike any other as the only luxury accommodation inside the park gates. The complete transformation has elevated the property into an intimate, 10-suite sanctuary where guests can wake to the symphony of the rainforest, trek alongside gorillas in their natural habitat, and return to exceptional comfort that exists in harmony with conservation and community.
Destinations / Europe
Dec 10, 20254 Christmas Markets to Visit in Zürich, Switzerland
Traveling to Zürich this month? You have plenty of Christmas markets to visit. In fact, you could plan an entire trip around them.
Hotel
Dec 10, 2025Ditch the Chill with These 2 End-of-Year Resort Escapes in Florida, Caribbean
With cold weather sweeping in across the East Coast, it’s time to escape and head to warmer weather. Consider these two sunny escapes perfect for an early 2026 trip.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
Hotel
Dec 10, 2025Equinox Hotels Continues Global Expansion with Equinox Resort Anguilla Port Nimara
Equinox Hotels recently announced its expansion into the Caribbean with Equinox Resort Anguilla Port Nimara, set to become a centerpiece in the new Port Nimara, a luxury marina, in Anguilla.
ShareThis