Tourism Ireland

Soho House Group to Open Roadside Motels in the United Kingdom

by Allie Moore

Apr 9, 2019

© EdgeofReason | Dreamstime

Trends / Top Trends

The international members club known as Soho House has built chic hotels and restaurants in major cities all over the world. But now the members-only chain is bringing a slice of American culture to the motorways of the United Kingdom.


Soho House has planned a rollout of American-style diner/motels throughout the United Kingdom within the next few months and years. The first such property called Mollie’s Motel and Diner opened Jan. 30 in Buckland, Oxfordshire, and offers everything Soho House members have come to expect: 79 guestrooms outfitted with Cowshed skincare products, king-sized beds, high-pressure rainforest showers and décor provided by Soho House Design, with rooms starting at approximately $66 per night during the motel’s introductory period. After May, prices will rise to $97 per night.


Mollie’s also has an attached roadside, diner-style restaurant with leather booths and a central coffee counter, as well as a drive-thru for road trippers who just want a quick bite. The restaurant serves American staples like all-day breakfast, including avocado toast, smoked salmon baps, waffles and grain bowls. Lunch and dinner call for corn on the cob, nachos, the “Dirty Burger” and macaroni and cheese, as well as a plentiful selection of vegetarian and vegan dishes.


As with other Soho House properties, the lounge area can also be used for remote workers who need to plug in for a few hours of work.





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