While no one argues loyalty programs aren’t saving you money or providing benefits, is your loyalty program living up to your expectations? A new study says probably not.
Incogni surveyed 1,000 Americans about loyalty program memberships and expectations and found most expect loyalty programs to save them at least $50 per month. Out of the survey respondents, members of Gen X expected the least in savings, while members of Gen Z expected the highest.
However, Incogni revealed, in order to actually receive $50 in savings per month from popular loyalty programs, you have to spend quite a lot per month in order to see those savings — far more than most consumers actually spend. For example, Incogni noted, if you were a member of Starbucks’ loyalty program, to get $50 in savings per monthly, you’d need to spend $1,200 per month. Similarly, McDonald’s loyalty program members need to spend $281 per month to get $50 in savings monthly.
The survey found loyalty program members have other certain expectations surrounding their programs that go unfilled, too. While many respondents said they were uncomfortable with the idea of their loyalty programs sharing their data, Icogni found 80 percent of loyalty programs analyzed do, in fact, sell member data to third parties.
Visiting Sangay National Park in Ecuador is a once-in-a-lifetime experience. The UNESCO World Heritage site features an array of landscapes, from glaciers to cloud forests, moorlands to grasslands. It’s also an extremely biodiverse destination, with more than 3,000 flowering plant species, more than 400 bird species and more than 100 mammal species.
From the windy tip of Malin Head in County Donegal to the colorful harbor town of Kinsale in County Cork, Ireland’s Wild Atlantic Way amazes at every turn. Feel the blast of fresh sea air with a lighthouse walk. Get up close to history, grab a fireside seat at a traditional music session, experience the world-famous Irish hospitality and explore some of Ireland's most exhilarating coastal scenery. It is a place that inspired dreamers and travelers, poets and painters with a landscape filled with stone walls, thatched cottages, deserted beaches and breathtaking views. Charming towns and villages, 1,500 miles of soaring cliffs, incredible landscapes and unique experiences await.
Ho Chi Minh City is the most-populous city in Vietnam, known for its historic landmarks, well-preserved French colonial architecture and vibrant street life. It’s home to Tân Sơn Nhất International Airport, the busiest airport in the country, and is the business and financial hub of Vietnam. Named after the revolutionary leader who declared independence back in 1945, the city is organized into districts, each offering its own unique offerings. Here are some of the best things to see and do in Ho Chi Minh City:
The flavors of the Southwest are unmistakable and one of the many reasons to visit a place like Santa Fe, New Mexico. While there are lots of other great reasons to go to this New Mexico city, the culinary scene is one of the best, and that includes the city’s Margarita Trail.
Experience the life-changing destination of Greece by exploring its island gems in the Ionian Sea. Scattered off the western coastline of Central Greece, to the south of Peloponnese, the Ionian Islands are an island group comprising large and small islands.
A new book subscription service hopes to introduce you to “literary hidden gems that you may not have otherwise come across.” Aphilia cuts down on the time needed to hunt for your next great read while allowing you to get to the part that actually matters — reading.