Study Shows More Millennials Are Cruising

A new study from Cruisebound shows more millennials are cruising, as the average age of cruisers trends downward. The study discovered the largest portion of cruisers are ages 25 to 44, making up 45 percent of all cruise bookers. Seniors, aged 55 and up, currently only account for 26 percent of cruise bookers. The platform theorizes this trend in younger cruisers is brought about by cruise lines’ increasing offering of family-friendly experiences and shorter cruises that can be enjoyed over a long weekend.

The study looked at other cruise booking data as well and found more cruisers book their cruises online, with the majority of travelers doing so (compared to the minority in 2010). Additionally, new embarkation ports are gaining traction, particularly those in New York and Georgia, though ports in Florida, Texas and California still reign supreme.

“We believe the geographic growth and diversification is a result of two primary factors: product diversification and consumers seeking the best value for their money,” said Pierre-Olivier Lepage, CEO, Cruisebound. “With inflation and economic uncertainty still high, consumers are more careful about how they spend their money. Cruising is the travel product that offers the best value for every dollar spent.”