Travel platform Culture Trip is becoming the go to for travel resources for Gen Z (those ages 18 to 25), according to a new study. SimilarWeb conducted a study that showed, on average, 7 percent more of the Gen Z audience worldwide uses Culture Trip, as compared to Lonely Planet, AirBnb, TripAdvisor, booking.com and Expedia.
Culture Trip offers a range of travel experiences that can be booked via its website or app.
“We are living in an interconnected and open world where cultural curiosity and travel is fundamental to how we live — and what people value,” said Kris Naudts, CEO and founder, Culture Trip. “Younger generations are global citizens almost from birth. Eighteen percent of all U.S. and U.K. respondents in our study were born outside those countries. Among 25–34 year olds, this number rises to 32 percent. It’s our mission to inspire people to go beyond their cultural boundaries and explore what’s special, unique and meaningful about a place. We all feel very strongly about this at Culture Trip and know that travelers deeply care, especially in the current political climate.”
“Every month our network of local insiders produce thousands of individual recommendations for experiences, places to stay and to eat. We’re now scaling our contextual commerce model by categorizing our 15,000 handpicked hotels and 35,000 recommendations to make it easier for travelers to find and book their perfect trip,” he added.
More than 2.7 million people downloaded the Culture Trip app so far, and, in 2019, the Culture Trip app was named one of Apple’s Apps of the Day.
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