Tourism Ireland

The Latest Cruise Lines to Cater to Millennials

by Allie Moore

Feb 4, 2019

cruise © Roman Stetsyk |

Trends / Top Trends

Ask a group of millennials for their opinions on cruises as viable vacation options, and you might be met with puzzled glares. But with each year comes a new cruise giant that formulated an itinerary, onboard activities and a marketing plan to cater to the next generation with disposable income.


One of the latest cruise companies to devise such journeys is Royal Caribbean with its Symphony of the Seas. The ship first took to the seas in November 2018, offering thrilling onboard action for both millennials and their children, such as glow-in-the-dark laser tag, a surfing simulator, an ice-skating rink, a teen disco and a club with a DJ for the older crowd.


Celebrity Cruises launched its Edge ship in early winter 2018, a 16-deck monstrosity that attempts to prove to millennials cruising can be elegant instead of flashy and cheesy. Guests can control their cabin doors, operate in-room lighting and book onboard activities using the mobile app, and a three-level space called Eden is a sun lounge by day and performance venue by night.


Cruises may still be gaining traction among millennials, but cruise companies show no signs of slowing down in crafting their themes to the growing group of travelers.


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