The Story of Aperol Spritz, From Italian Workers to Hipster Bars

by Jack Guy

Sep 28, 2019

© Oxana Denezhkina | Dreamstime

Trends / Food & Drink

Until recently, Aperol Spritz was a particularly Italian drink that didn’t get much airtime outside of its homeland.

 

Then it became hugely popular in many countries, appearing on menus from bottomless brunches in London to trendy cocktail bars in Paris. It’s all a far cry from the workers’ bars of northern Italy where Aperol, the aperitif that gives its name to the spritz, originated.

 

A similar drink has been around since 1805, when the Austro-Hungarian empire took over the Veneto region in northern Italy. They would take local wine and add a dash of water, known as a “spritz” in German.

 

Over time this morphed into fizzy water as a mixer, then wine fortified with liqueur became a new twist. In 1919, the Aperol brand was born, marketing a semi-sweet liqueur throughout Italy. By the 1950s the company had come up with the Aperol Spritz, a mixture of prosecco, Aperol and soda water.

 

It sold fairly well, but things kicked off in the 2000s when Grupo Campari acquired the Aperol brand and used its huge distribution network to take the drink to a wider audience than ever before. Now you can get ahold of an Aperol Spritz all over the world, and there is even pre-mixed Spritz sold in cans in some markets.

#TrazeeTravel

Insta Feed
Destinations / North America
Oct 20, 2019

Top 5: Haunted Houses in Pennsylvania

It’s spooky season so that means it’s time to visit some haunted houses. Every place claims they are the scariest haunted attraction in the area, but if you are looking to be terrified make sure to check out these five places in Pennsylvania.

Pulled in Different Directions? Car Rental Can Help

While your first inclination might be panic when you map out the various appointments and meetings on your upcoming business trip, relax. Trust us, a rental car has you covered.

Tips / Safety
Oct 20, 2019

Travel Tips for Hurricane Season

Although the end of this year’s hurricane season is fast approaching, there is still a chance a few of these dangerous ocean storms may pummel through coastal states with the potential to destroy a vacation. See below for a few ways to prepare yourself (and your trip) for a possible tropical storm.

Destinations / North America
Oct 20, 2019

How to Find Cheap Places to Sleep in New York City

New York City has never celebrated a reputation for its bargain prices. Even seasoned travelers expect to pay a minimum of $300 a night on accommodations to stay in the city center or even along the outskirts. And specialty housing like Airbnb and vacation rentals are often more expensive than hotels. But there are some creative ways to score deep discounts on New York City accommodations without compromising on fun.

Leave Troublesome Rideshare Worries Behind

We can see it now and remember when it happened to us: Watching as the black car icon loops around and around, seemingly endlessly, and our wait time on the rideshare app continually changes. Long wait times and confused drivers are just a few bothersome issues that can nag at rideshare users. Need a solution? Ditch rideshares altogether in favor of renting a car on your next trip.

Products / Food/Drink
Oct 20, 2019

Athletic Brewing

It can be difficult, loving beer and fitness and health at the same time. After all, beer has few, if any, health benefits. Is it possible to blend the two, so you’re never losing out? According to Athletic Brewing, it’s totally possible. Athletic Brewing claims it’s “changing the game by providing beer lovers with a way to live a healthy, active lifestyle while experiencing the rich, complex flavors of craft beer.”