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This Virginia Retreat Partners with BMW for Countryside Driving Experiences

by Mary Melnick

Jul 23, 2025

© Photosvit | Dreamstime.com

Hotel

Keswick Hall, a luxury retreat in the countryside of Charlottesville, Virginia, recently announced a new partnership with BMW to bring guests exclusive access to a fleet of luxury cars for complimentary test drive. Travelers can explore the beauty of the surrounding town in comfort and style.

 

Choose from four different BMW makes and models, then set off on a scenic daytime drive up Route 221 toward Historic Gordonsville, home to Historic Downtown Mall, University of Virginia, culinary offerings and antiquing opportunities. If that doesn’t pique your interest, then choose to be chauffeured by SUV to a vineyard offering delicious wines and stunning views of the Southwest Mountain range.

 

“We are delighted to partner with BMW to offer guests a truly elevated driving experience,” said Louis Shapazian, general manager, Keswick Hall. “This program pairs the sophistication of Keswick Hall with the performance and luxury of BMW, allowing guests to explore the region’s vineyards, rolling hills, and historic treasures with ease and elegance.”

 

The exclusive fleet of vehicles includes the BMW i7 Drive 60 Sedan, high-performance BMW XM SUV and two BMW M8 Four-Seater Convertibles. Those who choose to be chauffeured will ride in the BMW X7 Three Row SUV.

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