The 2019 Colors of Travel Study, created by Visit Carlsbad and the Pantone Color Institute, looks at trending colors in inspirational travel photos across social media. According to the study, this year’s trending travel colors are PANTONE 16-1522 Rose Dawn, PANTONE 15-4323 Ethereal Blue, PANTONE 19-4535 Ocean Depths and PANTONE 16-0948 Harvest Gold.
The study looked at 75 Instagram influencers with followings of 50,000 or greater, and those influencers’ photos with the most engagement. The images were analyzed to determine the colors they had most in common.
“Color has always been a part of why we travel. The desire to ‘see’ a new place is rooted in a mental image we’ve already conjured: we are drawn to land & cityscapes that look drastically different to our own. Instagram’s influence over people’s travel decisions is incredibly dominant,” said Grace Murray, vice president, Fohr, the quantitative influencer marketing platform. “Using a quantitative analysis approach, we discovered that the current trending, appealing, and engaging hues in inspiration travel photos are much more grounded, calming and muted compared to the vibrant hues from a similar study last year.”
Based on the study’s findings, Visit Carlsbad put together a selection of experiences for travelers that feature some of the most-liked and most inspiring hues. Colorful dining options are found at Jeune et Jolie, Westin Carlsbad Resort & Spa, Park 101 and Cape Rey Carlsbad. Wellness experiences including multicolored ingredients are available at Cape Rey Carlsbad, The Spa at Omni La Costa and Sheraton Carlsbad Resort & Spa.
Read This Next
“Beercycling”: Denmark Recycles Urine to Brew Beer
Trends / Food & Drink
Jun 15, 2017#TrazeeTravel
Insta FeedHotel
Mar 27, 2024Rock the Night Away and Rest in Style at Hôtel Swexan
Dallas is becoming a go-to destination for music lovers. From rock bands to groundbreaking new artists, this spring’s concert calendar is stocked with performances to delight music enthusiasts of all genres. With the average American willing to travel more than 600 miles to witness their favorite performers live, music lovers visiting Dallas should book a stay at Hôtel Swexan.
Sponsored Content
Unearth Seoul’s Hidden Gems
Filled with hidden treasures waiting to be discovered, Seoul invites travelers to unearth its many gems, and Seoul Tourism Organization is here to help travelers do just that. Through thoughtfully created initiatives like the Theme Tourism County Competition, Seoul Tourism Organization works closely with local districts to identify and showcase what makes each district unique and charming in all seasons.
Hotel
Mar 27, 2024Earn a Free Night with BWH Hotels This Spring
Earn a free night with BWH Hotels this spring by being a member of its Best Western Rewards loyalty program. Through May 5, BWR members who stay two nights (do not need to be consecutive) at BWH Hotels properties in the United States, Canada and the Caribbean will earn one free night to be used for stays through Aug. 25. Register for the promotion prior to the completion of your first stay online or with the hotel directly. The awarded free night is eligible at any Best Western-branded hotel in the United States, Canada and the Caribbean, and members can only earn one free night via the promotion.
Products / Technology
Mar 27, 2024Getting to the Airport Just Became Easier with FlyPool
A new service launched last month that may make your trip to and from the airport just a little easier and less costly. FlyPool is an online platform and app that facilitates carpooling, specifically to airports around the world.
Sponsored Content
Discover Nashville Neighborhoods
Whether you are interested in music, art, history, food, sports or fashion, Music City has something for everyone to sing about. Nashville is accessible, friendly and authentic, with diverse neighborhoods, a storied musical heritage and a creative culture that energizes the city.
Destinations / North America
Mar 26, 2024Car Enthusiasts Head to California for La Jolla Concours d’Elegance
Head to La Jolla, California, this April for the 18th Annual La Jolla Concours d’Elegance. The automotive and lifestyle festival offers car fanatics a variety of free and paid events. This year’s theme showcases the roaring 20s and glamorous 1930s. The event takes place April 19–21.
ShareThis