According to a recent presentation given by the Global Wellness Institute, there’s a macro shift from experiential to transformative wellness travel, with travelers seeking more emotional, life-changing wellness journeys rather than a series of treatments and classes.
“The buzzword in travel today is ‘transformative,’ and while it can never be precisely defined and often gets misused, for the wellness travel sector it’s the very brand and promise,” said Susie Ellis, chairman and CEO, Global Wellness Institute. “Wellness travelers increasingly demand true brain, body and soul shake-ups — intense personal growth rather than just pampering — and destinations are creatively heeding the call.”
The organization noted seven major trends in wellness travel due to this shift. Destinations are creating immersive, story-based, epic wellness journeys, such as a multi-property, multi-stage itinerary based on a promised spiritual transformation.
More performance, music and art is incorporated into wellness, for example, with resorts offering calligraphy classes in addition to spa treatments, or even performances to enjoy from the comfort of a hot springs.
Hyper-personalized wellness based on DNA is on the rise, using deep-view testing to recommend health, diet, fitness and skincare regimens, as are “brain hacks,” a focus on optimizing one’s brain power for better health.
Transformative travel also takes fitness to a more extreme level, with mind-over-matter challenges (extreme ice/cold experiences are popular).
Happiness travel is a part of the transformational trend, particularly at resorts that focus on social connections and tech disconnections.
Lastly, there is a new focus on all-women wellness travel, for a part-female empowerment, part-wellness focus.
The Global Wellness Institute also touched on the growing wellness tourism industry in the MENA region, as more lifestyle travelers flock to the region and its ultra-luxury properties. Wellness resorts and hot springs resorts are popping up from Qatar to Morocco, Algeria to Dubai.
The babymoon trend is adding to the number of women traveling while pregnant. Expecting moms often need special items to take on the road. If you plan to travel while pregnant, you may want to consider adding these products to your suitcase.
For most of us, time in the car is “me time.” You can listen to that podcast you’re captivated by, blast that pop song and sing along at the top of your lungs or listen to the next chapter in that biography e-book you’re almost finished. A road trip only amplifies those opportunities. So, next time you’re traveling by road, take the wheel and take control. Opt for a rental car on your next vacation, rather than a rideshare, taxi or public transportation, and enjoy the open road on your own terms.
Online shopping continues to soar in popularity with more people choosing to browse an entire catalogue of options instead of making a trip to the store. It makes sense because people are busy and sometimes don’t have time to spend hours browsing a store only to buy a few outfits. When shopping online, people can buy items sporadically or fill up carts and purchase them later. Online shopping is now more than just searching on the web, it’s also swiping through an app. Apps make it easier than ever to keep up with sales, new items and trends.
ONCE THE FINAL MEETING WRAPS and the last contract is signed and sealed with a handshake, what’s next? Do you catch a flight back home or do you take advantage of the destination? If your next business trip is to Italy, we suggest adding a few more days to explore the country’s most amazing hot spots. Make time for more than a mouthwater- ing Italian meal in these three cities.