Will your summer travel photos just join an endless loop of Instagram photos of the same destinations? Or will you stand out? A new study from DrückGlück can tell you. The study looked at European countries’ top destinations and the frequency with which those destinations were used in Instagram post hashtags.
So, what’s the most Instagrammed and Instagrammable destination in Europe? The study named Santorini, in Greece, with more than 7.8 million posts on Instagram incorporating the destination into their hashtags. This top destination makes sense, though; just about any traveler can recognize the white walls and blue domes of Santorini.
Other popular destinations to make the top 10 list of most Instagrammed destinations in Europe included Neuschwanstein Castle in Germany, which you likely know for its fairytale aesthetic, as well as Charles Bridge in Prague, and the lavender fields in Provence, France.
However, other destinations in the top 10 weren’t as recognizable, even though they receive hundreds of thousands or even millions of their own Instagram tags. Such was the case with the Plitvice Lakes in Croatia; while you’ve likely seen these technicolor lakes in photos before, they’re not quite as instantly recognizable as, say, Charles Bridge.
Read This Next
Ontario Introduces New Niagara Attraction
Destinations / North America
Jun 18, 2025#TrazeeTravel
Insta FeedHotel
Jun 17, 2025Guerneville, California, Welcomes Unique Resort and Swim Club
This summer, The River Electric, a new camp resort and swim club, opened in Guerneville, California. From the team at Shelter Co. Family of Brands, this new property is a must-visit for summer.
Sponsored Content
AmaWaterways’ Specialty River Cruises
When you embark on a river cruise with award-winning AmaWaterways, unpack once and step aboard a world of unparalleled experiences. With enriching excursions, exquisite locally sourced food and wine, nightly entertainment and more included in the fare, you will learn why AmaWaterways has the most returning guests out of any river cruise line.
Cruises
Jun 16, 2025What to Expect at Royal Caribbean’s Perfect Day Mexico
Royal Caribbean’s latest private destination, Perfect Day Mexico, is set to open in 2027. While that’s still some time from now, the brand recently gave travelers a peak into what they can expect if they book a cruise that stops at the destination in the future.
Hotel
Jun 16, 2025Velas Resorts in Mexico Hits off Summer with New Activities
Velas Resorts in Mexico entice travelers with new experiences across its portfolio this summer, highlighting Mexican culture.
Sponsored Content
Seoul: Your Next MICE Destination
Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.
Trends
Jun 13, 2025What is Land Snorkeling and Where Can You Try It?
Have you heard of the newest travel trend of land snorkeling? Land snorkeling is a new, quirky way of exploring nature with no agenda, just curiosity. Travelers “snorkel” through the landscape at a slower pace, allowing more time to notice mossy rocks, hidden creatures and other little details easily missed in the rush of things.
ShareThis