Check Out the New W New York – Union Square

W New York – Union Square recently wrapped up a $100 million renovation, and the results are impressive, from top to bottom.

The property has always been housed in a 1911 Beaux-Arts property, and now guests can expect to see more than 250 guestrooms, a coffee-to-cocktail bar, new seafood brasserie dubbed Seahorse, rooftop bar, in-house Peloton Studio, and nearly 3,000 square feet of meeting and event space.

“…This transformation reflects years of global brand work — evolving our design ethos, elevating the meaning of ‘Whatever/Whenever,’ amplifying emotion per square foot and embracing an immersive, culture-forward perspective,” commented George Fleck, senior vice president and global brand leader, W Hotels. “With deeply layered interiors, dynamic programming and an unapologetic point of view, this hotel captures everything W Hotels stands for: energy, edge and our unmistakable signature sense of style, inspiring stories worth sharing…”

The entire W brand has been getting an overhaul, with renovations already completed at properties such as W Hollywood and W Austin. It’s estimated, by 2028, 80 percent of W properties worldwide will have been successfully transformed. Additionally, the W portfolio is growing, with anticipated brand-new properties opening soon in Sardinia, Naples and Riyadh.