L.A. LIVE, the 4-million-square-foot sports and live entertainment district in downtown Los Angeles, and SEGA of America recently announced a strategic new partnership establishing SEGA as an Official Partner of L.A. LIVE. SEGA will benefit from an enhanced brand presence throughout L.A. LIVE, anchored by venues including Crypto.com Arena and Peacock Theater and supported by a robust digital media network. SEGA will be prominently positioned during some of L.A. LIVE’s most highly anticipated events throughout the year.
“Under the leadership of Brenda Cruz on our Global Partnerships team, L.A. LIVE has a best-in-class, out-of-home platform purposely built for large-scale, high-impact storytelling,” said Nick Baker, president and COO, AEG Global Partnerships. “This partnership brings SEGA into the heart of our district during some of our most high-profile sports, gaming, and entertainment events, and we look forward to promoting the brand in ways that feel authentic and meaningful to the millions of fans we both serve.”
As an official partner, SEGA will be able to bring its brand to life through on-site activations across L.A. LIVE. SEGA will maintain a prominent presence across L.A. LIVE’s district-wide, digital, out-of-home network, featuring 11 large-format LED displays, delivering sustained visibility year-round.
“L.A. LIVE sits at the intersection of gaming, sports, and live entertainment in a way few destinations can,” said Ryan Okum, executive vice president of Publishing, SEGA of America. “This partnership allows us to place SEGA and its globally recognized IP at the center of moments that naturally command attention – where massive audiences are already gathering for globally recognized events.”
SEGA will also be highlighted across L.A. LIVE’s website and social media channels.
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