LE TOTE: Personalized Fashion For Everyday Wear

Always have something to wear with LE TOTE, a new personalized fashion rental service for women’s apparel and accessories.

The company is the perfect service for shoppers who often purchase an item, wear it once and leave it neglected in the closet. Different than Rent The Runway, LE TOTE operates with a subscription model, providing users with a personalized selection of three garments and two accessories each month curated using its proprietary fit algorithm and recommendation engine.

For $49 per month, customers have unlimited access to borrow from the largest online closet for women, featuring more than 80,000 pieces of clothing and accessories to wear as long as they would like. When users are finished with the items, they simply send them back with the option to purchase the pieces they like for 20–50 percent off the retail price.

“With massive amounts of clothing going to waste every year, we’re excited to use this funding to fundamentally change the way people shop and open up a new world of choices for women to supplement their existing wardrobe in a sustainable, affordable way,” said Brett Northart, president and co-founder, LE TOTE.

The service works with more than 80 popular brands, including Sam Edelman, Tahari, Splendid, BCBG, French Connection, Tahari and House of Harlow.