Loews Hotels & Co Launches Active Stays by Loews Hotels

Loews Hotels & Co recently announced the launch of Active Stays by Loews Hotels, new, on-property fitness offerings created in partnership with fitness trainer Makena Rae. Launching across the portfolio, Active Stays by Loews Hotels is built on the belief that movement should fit the guest, not the other way around.

“At Loews Hotels, we’ve always believed hospitality is about enriching lives and creating moments of joy,” said Kristie Goshow, chief commercial officer, Loews Hotels & Co. “Active Stays by Loews Hotels was created around a simple idea: movement, play, and wellness help us become happier, healthier versions of ourselves. Through our partnership with Makena Rae, we’ve developed experiences that inspire guests to embrace wellness in ways that feel achievable, enjoyable, and uniquely personal. Whether someone is starting a new wellness journey, staying consistent with an established routine, exploring a destination through movement, or simply taking time to reconnect with themselves through yoga, Active Stays makes it easier to feel good while away from home.”

© Loews Hotels & Co.

The programming follows two core pillars: accessible movement experiences paired with recovery and restoration moments to encourage balance.

Active Stays introduces a new in-room fitness experience featuring a curated library of equipment-free workouts accessible through guestroom TVs, developed in collaboration with Rae and featuring short, approachable workouts including targeted workout sessions, mobility exercises, bodyweight strength and recovery sessions.

Specific properties will offer a variety of movement experiences that reflect the unique character of each destination:

• Loews Regency New York Hoteloffers a Run. Rest. Regency Marathon Package, including a $50 daily food and beverage credit per room, a curated Central Park running map, a themed amenity and late check-out. Marathon runners can take advantage of a special menu at The Regency Bar & Grill; the lobby will also feature a cart stocked with runner essentials all weekend.
• Live! by Loews – Arlingtonand Loews Arlington Hotelwill partner with the City of Arlington’s Walktober initiative, in October, to bring guests and the local community together through movement. As sponsors, both properties support initiatives that promote a healthy and vibrant community with curated walking maps and more.
• Loews Chicago Hotelinvites guests to Move Along Route 66 with a curated walking and jogging map that turns a stay into a self-guided tour of the city’s most iconic sights.
• Loews Atlanta Hotelinvites guests to move, train and recover with newly renovated exhale Atlanta, now expanded through an integrated partnership with Salt Fitness. Guests can drop into Modern Pilates by Salt for a total-body reformer workout, join a coach-led Train by Salt strength and conditioning session, or unwind in the Recover by Salt studio.

© Loews Hotels & Co.

Active Stays also introduces refreshed food and beverage offerings centered on hydration and protein-forward choices. Guests can indulge in convenient grab-and-go snacks and fresh, seasonal menu items at restaurants, lounges and in-room dining.