Loews Hotels & Co Launches Alchemy by Loews Hotels

Loews Hotels & Co recently announced the launch of Alchemy by Loews Hotels, a brand-wide beverage program set to transform cocktails and Free Spirited offerings.

© Loews Hotels & Co.

“Alchemy by Loews Hotels is about elevating the everyday ritual of enjoying a beverage into something quietly memorable,” said Grant Hewitt, vice president Beverage, Loews Hotels & Co. “Every detail, from aroma and temperature to glassware and texture, is considered with intention. The result is an experience that feels personal, artisanal, and deeply rooted in hospitality.”

Alchemy by Loews Hotels features layered presentations including house-made tinctures, herbal infusions, small-batch mixers, spritzers and curated bottles. Each element complements the drink’s core flavor profile. Each participating property interprets the program through a local lens with regional ingredients, seasonal botanicals and destination-inspired flavors.

Property offerings include:

• Clash of the Titans at Universal Helios Grand Hotel, a Loews Hotel with Tanqueray No. Ten, feta honey, clarified lemon juice and St-Germain, finished with an airy egg white foam and garnished with a feta cube and freshly cracked black pepper tableside
• Salt Garden at Loews Coronado Bay Resort, a tequila-based cocktail blending aloe, cucumber, fresh lime and a touch of salinity, with a cucumber sea salt rim and a tableside Garden Essence dropper
• Smoked Rosemary Negroni at Loews Philadelphia Hotel, featuring pineapple-infused Hendrick’s Gin, Campari and Punt e Mes, in a smoke-kissed glass with torched rosemary and garnished with grilled pineapple
• Volcán de Mi Tierra at Loews Miami Beach Hotel, a white Negroni served under a glass cloche filled with grapefruit smoke
• Lychee Rose Royale at Loews Atlanta Hotel, blending Ketel One Botanicals Grapefruit & Rose with lychee, St-Germain and fresh lemon juice, with a silky foam and orange blossom mist, garnished with a dried rose bud

Nashville © Loews Hotels & Co.

Alchemy by Loews Hotels furthers the brand’s reputation for innovative, guest-centered food and beverage programming.