Porta Rossa Hotel Firenze recently reopened under the new Minor Hotels Colbert Collection umbrella, and it’s the first hotel for the brand worldwide. The brand’s flagship property, this Florence hotel is claimed by some to be one of the oldest remaining hotels in Italy, with recorded mentions of the property dating back to the 1300s.

© Minor Hotels
The hotel, on Via Porta Rossa, features 69 guestrooms and suites, with stylings inspired by the aesthetic of a Renaissance palazzo. Among the six signature suites available, the most eye-catching is the Torre Monalda Signature Suite, which sits within a 13th-century medieval tower, providing 360-degree views of the city and a unique historical setting.
Across its public spaces, the hotel offers a piazza-inspired lobby, bistro bar and a restaurant conceptualized by a Michelin-starred chef.

© Minor Hotels
As mentioned, this is the first Colbert Collection property Minor Hotels has introduced, but others are planned for the near future, including The WestDill Mayfair Hotel London and Colbert Collection Koh Samui, expected to debut within the next year.
“Colbert Collection represents a new chapter for Minor Hotels,” said Gonzalo Aguilar, CEO, Minor Hotels, Europe and Americas. “The brand celebrates individuality and invites guests to discover hotels that are deeply rooted in their own world while bonded by a common sensibility. Porta Rossa Hotel Firenze perfectly expresses this philosophy, being a hotel with a soul — rich in story, generous in spirit and deeply connected to its city…”
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