The time has almost come for SEC football to once again begin. It’s never too early to get excited for game day; what’s not to love about South Carolina football?
Here are the top five Gamecock game day traditions you need to know.
Dress to Impress
The attire at Willy B. (Williams-Brice Stadium) is nothing short of Sunday best. Girls are in garnet or black dresses and, of course, their cowboy boots, while boys are sporting Gamecock collared shirts or button downs with khakis or shorts. The white or red Gamecock jerseys are also common.
2001: A Space Odyssey
The team entrance onto the field is one of the top 10 college football entrances. The crowd rises to a heart-pounding fever pitch as the team makes their way through the tunnel of smoke to take the field as the noise grows louder and louder. Cocky, the Gamecock mascot, appears from his cage during the team’s grand entrance, pumping up the crowd before kickoff.
Sandstorm
Once you graduate, there is nothing you would rather be doing on a Saturday afternoon in the fall than standing in Willy B. waving your game day towel along to Sandstorm. The song originally played in 2009 and has at every sporting event since. DJ Darude’s hit is played following the entrance of the team along with every touchdown or field goal scored by USC.
Tailgating
Columbia shuts down on game days beginning at 9 a.m., with only one way to the stadium and one way out. Many fans are out tailgating in the parking lots at 8 a.m., and some even bring RVs on Friday to camp out. While food is always a requirement at tailgates, no USC tailgate is complete without Bojangles.
Alma Matter
After every game, win or lose, the alma matter is always sung:
“We hail thee, Carolina, and sing thy high praise
With loyal devotion, remembering the days
When proudly we sought thee, thy children to be:
Here’s a health, Carolina, forever to thee!”
Read This Next
#TrazeeTravel
Insta FeedDestinations / Latin America
Sep 10, 2026Check Out First Hyatt-Affiliated Hotel in Guyana
The first Hyatt-affiliated hotel in Guyana will debut in 2028 with the opening of Hyatt Regency Georgetown Guyana.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
Destinations / North America
Sep 10, 2026Urban Cowboy, Collective Retreats Debut The Urban Cowboy Tent on Governors Island
Urban Cowboy, a design-forward boutique hospitality brand, now brings its maximalist aesthetic to New York City through a collaboration with Collective Retreats Governors Island, a 6-acre luxury “glamping” retreat just an eight-minute ferry ride from Lower Manhattan. The Urban Cowboy Tent at Collective Retreats opened for reservations Aug. 14 and will remain open through November before returning for the 2027 season.
North America
Sep 9, 2026Why You Should Make This Hotel Your Base for Fall Travel to Nashville, Tennessee
Travelers booking a fall trip to Nashville should make Noelle their homebase. The hotel was built inside a restored 1930s landmark on Fourth Avenue in the heart of downtown, just blocks from Broadway, Bridgestone Arena and Ryman Auditorium. Guests staying at the hotel can enjoy its rooftop bar, a Mexican restaurant from Chef Richard Sandoval, an underground speakeasy, coffee shop and Keep Shop.
Sponsored Content
An Adults-Only Resort for All the Milestone Moments
On Saturday, Feb.14, Devossion by Live Aqua celebrated its grand opening, marking a significant milestone for Grupo Posadas and the Live Aqua brand. This adults-only resort focuses on celebration, authentic Mexican experiences and elevated hospitality — perfectly situated in the heart of the Riviera Maya.
Destinations / North America
Sep 9, 2026Discover Crystal River Florida Launches Nature Coast Pour Tour
Discover Crystal River Florida now offers visitors and locals a new way to sip across Citrus County with its new Nature Coast Pour Tour, a passport program linking 12 local coffee, tea and smoothie spots; breweries; distilleries; wine shops; and other beverage destinations.

ShareThis