VAI Resort Picks Tixr as Exclusive Ticketing Partner

VAI Resort, a new $1 billion hotel, culinary and live entertainment destination opening in 2025 in Phoenix, recently announced its partnership with Tixr, a primary ticketing and live event commerce marketplace. Tixr will provide ticketing and other e-commerce services to sell offerings and experiences at VAI’s amphitheater, poolside dayclub and nightclub.

“Everything we’re building at VAI Resort, from the property itself to the guest experience, is unique, bigger, bolder, and first-of-its-kind. That ethos is reflected in the technology partners we’ve chosen like Tixr and the innovative feature set they bring to the table,” said Howard Weiss, senior vice president of Entertainment & Sponsorships, VAI Resort. “After a long vetting process, there’s no question that Tixr was the right choice for us. Tixr is way more than just a ticketing platform with the technology, flexibility, and customer service commitment that can handle the breadth of experiences we’ll be offering here. It’s a true partnership, and every day we’re reminded of why we chose them.”

VAI Amphitheater will feature cutting-edge design and state-of-the-art technology to facilitate large-scale events. Seating options will include hotel room balconies with views of the stage, sky boxes, VIP booths and more, immersing fans in the experience. There will also be a dayclub and nightclub with ticketed events.

“VAI Resort is not just a world-class destination; it’s unlike anything you’ve ever experienced. With its diverse venues and experiences on property, each with their own tech needs, VAI is the forward-thinking kind of partner Tixr is uniquely suited for,” said Robert Davari, co-founder and CEO, Tixr. “We can power sales for the entire resort, from complex reserved seating to bottle service, hotel packages—virtually anything—which hasn’t been possible before on a single system. And we do it in a visual, elegant way that feels nothing like traditional ticketing. We’re working closely with the VAI team to bring their vision to life and can’t wait to get operational.”