We’ve all heard of it by now: pickleball, the sport that’s kind of like a mix of tennis, table tennis and badminton.
Did you know, in a 2024 report by the Sports and Fitness Industry Association, pickleball grew a staggering 223.5 percent in just three years in the United States? This increasingly popular sport is growing so fast, resorts and hotels across the world add pickleball courts for guests to enjoy.
© Karen Tefft
And in a field of many beginner (and even expert) players, stand out with pickleball gear that will be the talk of the court. Enter: The Pretty Pickleball Company, an emerging brand blending sporty approaches with fantastical designs in its paddles, fan packs and gear. This boutique brand also aims to empower women in the sport, evident in its designs and colors.
All paddles are carbon fiber with a polypropylene core, designed especially for women to excel on the court. Most importantly, paddles are lightweight, allowing for optimal comfort.
The Pretty Pickleball Company also features unique gear sets ($157) in a variety of bold colors. These sets boast everything you’ll need for a day on the courts, including a double-insulated water bottle (great for games at warm-weather resorts), adjustable visor (also ideal for a sunny day), microfiber sports towel, matching scrunchie and three matching outdoor pickleballs. All of this, of course, fits into a sling backpack, sporting the company logo. Choose from a calming purple, vibrant pink or cool blue.
Royal Collection © Karen Tefft
For Disney fans, The Pretty Pickleball Company also recently debuted three new paddles as part of its Royal Collection ($225). Featuring designs inspired by Disney princesses, these magical paddles include The Fairest Paddle (Snow White), The Stroke of Midnight (Cinderella) and The Sleeping Rose (Sleeping Beauty). Whichever you choose, you’ll find yourself seeking out resorts and hotels with pickleball courts simply to show off your new gear and paddle.
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