Fairmont, Kylian Mbappé Launch New Global Wellness Campaign

Fairmont Hotels & Resorts recently introduced a new wellness campaign, Wellness Without Walls. This landmark global campaign redefines wellness and takes it beyond the confines of a traditional gym or spa with the help of world-renowned footballer Kylian Mbappé. 

As Fairmont’s first Wellness Ambassador, Mbappé will help debut a cinematic brand film that brings the new campaign to life through the lens of recognizable athletes and an individual whose own approach to performance, recovery and longevity align with Fairmont’s philosophy. 

This new philosophy reflects that wellness should be present, relevant and easy for everyone to access. Fairmont will offer travelers a variety of well-being experiences while highlighting the specific hotel’s destination, culture and community. Guests will also have the opportunity to check out the new premium Nike gear lending program to get the best of wellness and fitness gear. 

Through a curated selection of experiences, services and activities guests will be immersed into a stress-free wellness journey from the moment they arrive. Experiences could include cold-immersion opportunities at Fairmont Jasper Park Lodge; hydrotherapy at Fairmont La Hacienda, Costa del Sol; paddleboarding at Fairmont Austin; copal cleansing at Fairmont Mayakoba; badminton or cricket at Fairmont Udaipur Palace; and a bathhouse experience at Fairmont Hanoi. 

“Fairmont is thrilled to partner with Kylian Mbappé as the brand embarks on a systemic shift on how it delivers wellness. Today’s luxury hotel guests are increasingly more aware of how they feel, how they perform, and how they recover. They are not always looking for high intensity or prescriptive programs, but for experiences that help them stay well and make better use of their time. The new campaign’s ‘No Excuses’ tagline is inspired by Fairmont’s promise that guests can effortlessly maintain their well-being routine while traveling, however they personally define it, be it for a guest with the discipline of an elite-athlete or someone who prefers a more leisurely amble by bicycle with friends,” said Claudia Kozma Kaplan, chief brand officer, Fairmont Hotels & Resorts.