Next month, Melbourne will welcome NFL fans for the first NFL regular season game ever played in Australia, as the Los Angeles Rams and San Francisco 49ers go head to head Sept. 11 (though Americans should mark their calendars to catch the game Sept. 10, at 8:35 p.m. EST).
© Visit Victoria
The city expects to host a large number of American fans, and broader efforts on the part of Visit Victoria are being made to entice Americans to the destination. According to Visit Victoria, “the United States accounted for 216,000 visitors in the year ending December 2025, with visitors staying a total of 2.4 million nights and spending $391 million.”
“Hosting Australia’s first-ever NFL game will shine a global spotlight on Melbourne and Victoria. For American fans, it’s more than a game — it’s an invitation to experience our destination firsthand, from world-class dining and major events to the extraordinary landscapes and wildlife you won’t find anywhere else,” said Brendan McClements, CEO, Visit Victoria. “NFL fans are known for traveling big for their teams, and this is as big as it gets. We’re excited to welcome Rams and 49ers fans and beyond to experience not just the game, but everything that makes a trip to Victoria unforgettable.”
© Visit Victoria
Can’t make the landmark NFL game next month? You’ve plenty of other special events to catch in Melbourne soon, including AFL Grand Final and Australian Open Golf.
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