Arlo Hotels Introduces New Loyalty App Transforming Influencers into Travel Agents

Arlo Hotels recently launched its If You Arlo app, a unique loyalty program app that ushers in a new era of travel where traditional travel agents are superseded by social media agents comprised of influencers, friends and family, and content creators who drive bookings while earning perks along the way. With the apps, influencers can share insider discounts and tips while earning credits, status and surprise rewards at any Arlo Hotels. Arlo currently has properties in New York, Miami and Chicago, with Washington, D.C. launching in 2024.

© Arlo Hotels

“Social influencers are a new class of travel agents, but they have lacked the infrastructure to make it actionable – until now,” said Jimmy Suh, chief commercial officer, Arlo Hotels. “Travel is tailor-made for socially driven commerce. Our aim with the If You Arlo app is to offer influencers an opportunity to capitalize on their passion for travel and Arlo Hotels. We recognize that many of our guests’ decisions stem from the folks they follow and trust, i.e. their social network. With the app, we can now understand who these folks are and reward them for it. We’re also very community-driven, and if we can offer our community a program to pay it forward by offering their friends and followers exclusive discounts, it’s a win-win.”

To become a social media agent for Arlo, download the If You Arlo app from the Apple App Store. The Google Play version will be available later in 2024. Interested users can hit the Join Waitlist button and complete profile information. When approved, the agent can share their unique codes and start collecting points toward future stays and rewards with Arlo Hotels.