The first-of-its-kind entertainment venue from Formula 1 opened recently in London at One New Change, St. Pauls. Featuring 60 F1 motion simulators, guests can try their hand at racing and enjoying the thrill of Formula 1. These experiences are accompanied by a top-notch food and beverage service creative by an executive chef and expert mixologists.
Created by Adam Breeden, CEO and founder, F1 Arcade, this new space is designed to be a competitive and social experience, where guests can race Grand Prix circuits from across the globe. Different racing experiences cater to a wide range of groups and occasions, from a fun night out with friends to corporate events and everything in between.
The arcade’s striking venue design fully immerses guests in the world of Formula 1. Racing simulators feature motion and audio-visual effects to fully replicate the feel of racing. A newly created gameplay experience created by Motorsport Games allows guests to select from a variety of racing modes to compete against each other individually or as team-based groups. Different modes are available for all abilities and ages.
Even better? Guests can become part of a digital ecosystem with personal driver profiles and experience currency, used to enhance guests’ experiences by offering unique prizes, activities in the venue and one-in-a-lifetime competition entries. Additionally, F1 Arcade hosts enhanced experiences on Grand Prix weekends.
In between races, indulge in a wagyu beef burger; seabass ceviche; or a selection of delicious tacos, such as the yellowfin tuna tartar taco served with avocado, wasabi, spring onion, red chili, sesame and coriander. For cocktails, head to the 40-foot-long cocktail bar serving Champagne cocktails to emulate F1 glamour. Drinks such as Passion & Glory (Scapegrace vodka, Fair passionfruit bubbles, fresh lemon and topped with Ferrari Trento sparkling wine, the official sparkling wine of F1 Arcade) and The Drive In (Engine gin, Piper-Heidsieck Champagne, lime sherbet and topped with popcorn) only further elevate the experience. Or, feel like the ultimate champion and order a bottle of Ferrari Trento.
With the world’s first F1 Arcade now open, plans for a second in Birmingham, United Kingdom, have been announced, with future plans to open venues across the United States, large European cities, the Middle East and Asia.
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