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Beverly Hills Just Launched a New Food and Culture Trail

by Holly Riddle

Mar 14, 2023

© Beverly Hills Convention & Visitors Bureau

Destinations / North America

Most destinations offer some sort of “trail” for travelers to easily discover some of the best of the best in a city, whether that be a music trail, beer trail, food trail or anything similar. However, Beverly Hills takes the tourism trail concept to the next level with the launch of what it’s calling Happy Trails, a series of eight urban trails combining food, landmark and cultural sites into one experience.



Sweets & Treats Trail © Beverly Hills Convention & Visitors Bureau


Each trail offers a different theme. The Sweets & Treats Trail takes travelers to bakeries, ice cream parlors, pastry shops and other sites to sample world-renowned sweet treats. The Scene and Be Seen Trail focuses on sites that make appearances in famous movies and shows, like the Beverly Wilshire, A Four Seasons Hotel, which appears in Pretty Woman. The Great Outdoors trail, meanwhile, combines parks with some of the area’s best outdoor dining.



The Great Outdoors © Beverly Hills Convention & Visitors Bureau


On the trails’ introduction, Julie Wagner, CEO, Beverly Hills Conference & Visitors Bureau, commented, “Beverly Hills continues to shine brightly with new development. The world’s top chefs are continuing to seek out locations in the city, our incredible hotels are constantly debuting new concepts and artists choose our parks and palm tree-lined streets to house their prized works. These trails make it easier for consumers to experience the highlights of Beverly Hills, while honoring the city’s storied legacy appealing to every generation.”


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