Travelers who passed through New York’s John F. Kennedy Airport May 18–20 had the opportunity to pass the time in a unique and creative way. During these three days, JetBlue and the handmade e-commerce website Etsy teamed up to bring the art and hobby of crafting to the airport terminal.
In JFK’s Terminal 5, Etsy Studio hosted a pop-up crafting booth where travelers could take part in instructional crafting sessions on site or purchase do-it-yourself crafting kits to complete at the airport, during their travels or at home.
The idea behind this temporary pop-up was to encourage travelers to continue to create and remain inspired, no matter where they are or where they go. The to-go crafting kits were especially useful in helping travelers pass the time on a flight, a train or in the car on a long road trip.
JetBlue and Etsy also held a contest as part of the three-day craft event: Crafters could post photos of their creations on Instagram, regardless of where they created them, using the #KeepMaking. All participants were entered into a contest to win $1,000 to spend at Etsy.com and two round-trip travel vouchers from JetBlue.
For most of us, time in the car is “me time.” You can listen to that podcast you’re captivated by, blast that pop song and sing along at the top of your lungs or listen to the next chapter in that biography e-book you’re almost finished. A road trip only amplifies those opportunities. So, next time you’re traveling by road, take the wheel and take control. Opt for a rental car on your next vacation, rather than a rideshare, taxi or public transportation, and enjoy the open road on your own terms.
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