Travelers who passed through New York’s John F. Kennedy Airport May 18–20 had the opportunity to pass the time in a unique and creative way. During these three days, JetBlue and the handmade e-commerce website Etsy teamed up to bring the art and hobby of crafting to the airport terminal.
In JFK’s Terminal 5, Etsy Studio hosted a pop-up crafting booth where travelers could take part in instructional crafting sessions on site or purchase do-it-yourself crafting kits to complete at the airport, during their travels or at home.
The idea behind this temporary pop-up was to encourage travelers to continue to create and remain inspired, no matter where they are or where they go. The to-go crafting kits were especially useful in helping travelers pass the time on a flight, a train or in the car on a long road trip.
JetBlue and Etsy also held a contest as part of the three-day craft event: Crafters could post photos of their creations on Instagram, regardless of where they created them, using the #KeepMaking. All participants were entered into a contest to win $1,000 to spend at Etsy.com and two round-trip travel vouchers from JetBlue.
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