Trip Book Smiles is the first example of an e-book in which certain details change depending on where the reader is located. The unique experience was developed by advertising agency FCB Brasil, and uses geolocation technology to change the setting of the story.
If you pick up your e-reader in New York, the story you are reading will include references to Times Square, the Brooklyn Bridge or other famous landmarks in the Big Apple. If, however, you happen to be in Rio de Janeiro, the action will unfold in the shadow of Sugar Loaf Mountain or on Copacabana beach. So far the scheme counts on New York, Paris, Rome, Rio de Janeiro, Lisbon and Buenos Aires.
TRIP BOOK SMILES from ale paschoalini on Vimeo.
Smiles is a mileage program in Brazil, one of the biggest in the country, and the Trip Book is a new loyalty reward offered as part of the scheme. The first story was written by one of Brazil’s most popular writers, Marcel Rubens Paiva, with other stories planned.
The e-reader revolutionized the relationship between travel and literature, negating the need to lug weighty tomes around the world. Now Trip Book Smiles adds an extra dimension to the technology, combining it with GPS to create location-specific storylines. Many people enjoy reading books based in a country or city they are visiting on a trip, either as a window into the local culture or to feel more immersed in the plot, and Trip Book Smiles provides an innovative way to do so.
Read This Next
Books to Read Before You Go To Turkey
Destination
May 2, 2015#TrazeeTravel
Insta FeedFood & Drink
Apr 23, 2024Myrtle Beach is Launching an Official Destination Beer
Looking for the perfect beach beer? Myrtle Beach, South Carolina, has you covered. Last month, the destination partnered with Grand Strand Brewing Company to release the official beer of Myrtle Beach, dubbed Beach Easy.
Sponsored Content
Travel Tips to Help Protect Your Health and Your Trip
Five Tips to Help Minimize Potential Travel Problems
Slideshow
Apr 23, 20247 Must-See Sites in Curaçao
It’s time to start dreaming of your next trip. Here are seven must-see sites in Curaçao.
Surveys
Apr 23, 2024Going the Distance: Which Airports Have the Longest Walks?
You’re in between flights and ready to find a coffee and your next gate and settle in. But then you find the signs to your gate and look down the impossibly long corridor and wonder how you managed to have the gate at the opposite end of the airport.
Sponsored Content
Fill Your Heart with Ireland
Whether it's the people, the craic (fun) or the coasts, travelers always find something to love about the island of Ireland. What fills your heart?
Keep Your Road Trip Smelling Good with Purggo
The last thing you want during a road trip? A stinky car. Luckily, Purggo is here to help —without filling your car with a bunch of nasty chemicals that really only just make you cough and cover up the stench for a short time.
ShareThis