Les Roches, Silversea Launch Pioneering Postgraduate Program in Cruise Line Management

Les Roches and Silversea signed an agreement to launch a groundbreaking field of study. The first-of-its-kind, innovative program, at the Les Roches campus in Marbella, Spain, will offer the knowledge and skills to manage and oversee various onboard areas of cruise vessels, as well as marketing, revenue management and other commercial functions. Students benefit from a scholarship agreement between both entities and the opportunity for employment with Silversea.

“Partnering with the world’s leading ultra-luxury cruise brand is a source of pride for Les Roches. The dedication and ambition that Silversea imposes in its business model are in line with our educational methodology. The luxury cruise sector is an area yet to be fully explored academically, and promoting this diploma positions us at the forefront, once again, of a specialization that continues to grow year after year,” said Carlos Díez de la Lastra, CEO, Les Roches.

During the first semester, the curriculum focuses on cruise operations, developing luxury experiences for guests, learning about luxury accommodation and food and beverage management on board, sales and revenue, and maritime law. Business trips to Monaco and Miami, the world’s largest passenger port, are also included. After completion of the first part of the program, students can choose to engage in the industry practically with an immersion period at Silversea.

“As part of our commitment to offering our guests the very best service at sea, Silversea places great importance on sourcing the industry’s most talented crewmembers,” said Barbara Muckermann, former president, Silversea. “Education and training are key in this service-oriented industry, which is growing fast. Since becoming part of Royal Caribbean Group, Silversea has welcomed six ships to its fleet in just three years, making attracting talented professionals more important than ever. We are delighted to partner with Les Roches, a leading academic institution, to ensure our service remains the best in the industry.”