New Ski Membership Program Redefines Ski Travel

Skiers know Renoun as a Vermont-based, direct-to-consumer ski company, but the brand launched a new offering. RenounPro is a ski membership program unlike anything in the ski industry currently.

The membership starts at $395, plus a $30 monthly payment. With that, members receive a first pair of Renoun skis. Then, they receive a new pair every two years. However, if you want to swap your skis for a different model, you can do so at any time, for a reduced cost of $150.

Meanwhile, members enjoy discounts with partner brands, access to a member community via an app and invites to exclusive ski trips. For 2026, exclusive trips will include visits to British Columbia and France, as well as unique experiences such as heli-skiing.

“Renoun has remained ahead of the curve, and this first-ever ski membership program shows our business isn’t just about selling skis — it’s about building customer connections and creating flexibility, value and the best ski memories,” said Rob Golden, CEO, Renoun. “We can tell you where our customers ski, how often and what model they’re on — something impossible for legacy ski brands. RenounPro represents the natural evolution of our direct-to-consumer success.”