Hertz Expands Monthly Car Subscription Service

Car rental giant Hertz is expanding its monthly vehicle subscription service, Hertz My Car, nationwide. The service, offering customers a variety of car rental options in three monthly subscription tiers, will be available at all corporate airports and neighborhood locations.

For frequent business travelers or city dwellers without a car of their own — or really anyone seeking a private, clean form of transportation for a limited time to get up and go whenever necessary — consider this subscription your new lifeline.

The first option begins at $599 (all tier pricing excludes taxes and one-time enrollment fee of $250) and includes economy, compact and mid-sized sedans. The second tier begins at $999 and includes full-sized sedans, small SUVs and trucks, while the third tier begins at $1,399 and includes luxury sedans, regular SUVs and large trucks.

Customers can exchange their vehicle up to twice a month, to fit their needs, and all-inclusive subscriptions include vehicle maintenance, roadside assistance and limited liability protection. Vehicle damage protection is only available for tier two and three subscriptions, but can be added to tier one for an additional fee.

“We’re excited to expand Hertz My Car nationwide to give customers the ultimate flexibility and convenience when it comes to their daily travels,” said Laura Smith, executive vice president of global marketing, customer experience, Hertz. “Since launching in Austin and Atlanta last year, we’ve seen growth in the program locally and greater interest in other markets.

“Hertz My Car subscribers told us they like the flexibility of the program and the fact they can swap vehicles twice per month at no additional cost. They also said they wanted to pick up and return at other locations, which helped support our decision to expand across the country. To enable even more people to enjoy Hertz My Car, we also introduced a third tier at a lower price point of $599 per month.”