With a traffic count of more than 1,000,000 (according to the South Dakota Department of Transportation), the Sturgis Motorcycle Rally is one of the biggest events of its kind in the world.
The tradition began in 1938 when the Jackpine Gypsies held a series of stunts and races for a small local audience, though today the city sees a mix of blue- and white- collar riders, many of whom bring their families. Today, the rally also includes hillclimb and motocross, but the most popular event is the Black Hills Run, a longtime favorite route for bikers that goes from Deadwood to Custer State Park. The lush pine forests of the Black Hills make for an extremely scenic ride.
For a town of just 6,627, the rally also brings a lot of revenue for the community, in addition to raising money for the local Fire Department, Ambulance Service and Police Reserves. Celebrities are also a common site in Sturgis, with professional racer Ben Nostrom named this year’s Grand Marshal.
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