The Evolving Landscape of Women in Travel

Solo travel has become a popular travel trend in recent years, but when females choose to escape to faraway lands on their own, their safety and motives are often questioned. Regardless, women still travel on their own and as such, travel organizations have begun to cater to the needs of this niche group.

This particular group of women is not as interested in the Instagram-worthy sights or the bucket lists that become the focus of cookie-cutter trips. Instead, these women seek more adventurous types of travel and local endeavors they won’t be able to find anywhere else in the world. Independent women who live on their own and who are waiting longer to settle down, get married and have babies (if ever) are spending their disposable incomes on experiences rather than things. Women are more likely to create itineraries and are willing to spend a bit more for slightly more luxury than solo male travelers.

The travel industry has taken notice of this new trend. Some tour companies are launching female-focused getaways where women can meet like-minded travelers and engage unique and invigorating activities like rafting, climbing and diving. Others offer customizable itineraries so women have a bit of guidance if they are new to the solo travel scene. As women travelers begin to take up more space in the travel climate, it won’t be long before major travel moneymakers start to focus on their new clientele.