How will travel technology evolve in the coming months? Technology brand Travelport has a few ideas. Travelport conducted research with the help of surveyed travel professionals, travelers and travel brands to offer the following insights.
Travelers continue to want digital self-service options and communication. Travelport found 55 percent of travelers prefer to learn of travel disruptions, for example, via digital communications versus speaking with someone directly. This was particularly true for Generation Z and business travelers.
Travelers will still want to use apps during their travels, but they want those apps to do more for them, versus having to use a range of apps to get through their day. Travelport references the “super apps” becoming more popular in Southeast Asia, such as WeChat, Grab and Go-Jek. These and similar apps provide travelers with one place to book travel, bank, shop, communicate, find a date, order food delivery and pay on the go.
More Than Ever Before
Lastly, Travelport expects the way travel is retailed and purchased online to grow significantly, with more offerings than ever before.
“These insights into the forces which will shape travel experiences as we start a new decade show we’re seeing rapid change in content retailing particularly online and an evolution of mobile travel as we all increasingly depend on our devices to help us navigate the world. It’s clear to see customers are driving change across the travel industry with new topics, such as the environmental impact of travel and when an agency could successfully employ a ‘bot’ show the 2020s will be another era of rapid change for travel,” said Fiona Shanley, chief customer and marketing officer, Travelport.
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